People thought we were crazy when we started printing photos taken with iPhones. Fast forward nearly two years, and I think we’ll be getting called the c-word again.
Starting today, we’re upgrading our luster prints to Kodak Endura Professional paper. Yes, “Professional” as in pro photographers really use this paper for their clients. The crazy part? Our prices will be the exact same!
The new paper will feature the same premium luster finish as our current prints, but it will be thicker, more durable, and have even better color reproduction. Also, all prints will be faintly watermarked with “Kodak Professional Endura Paper” and “Professional Images Are Copyright Protected” on the back.
So why did we make this change?
- Order volume has increased to where our giclée process (fancy word for “professional inkjet printing”) is no longer efficient. We’re overtaxing our machines and it’s getting difficult to meet our 24-48 hour fulfillment goals. The new Kodak Endura Pro prints will be printed using a more efficient “wet lab” system.
- Thanks to you, we’ve grown to a level where our scale gives us better pricing on supplies and technology. I can’t think of a better way to say thank you than by offering the finest prints on the market, without a cent increase in pricing.
I should mention that we also had the option of choosing only a slightly better paper than our current offering. Going this route would’ve cut costs by about 15%. Our team had a long talk to discuss the options. It came down to (1) immediately increasing profits with a middle-tier paper or (2) offering the highest quality product and losing some money in the short term.
The thought of extra money in our withering modest pockets was alluring, but we eventually realized what got us to this point: high quality products and dedication to the customer experience. Why change our strategy now? It just didn’t make sense. We ended up deciding to forego short term profits in exchange for selling something we’d be proud of far into the future. So much for steak lunches this month.
Co-founder and CEO